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AUDIO-TECHNICA APPOINTS
GLOBAL SALES MANAGEMENT INC.
TO LEAD MARKETING EFFORTS IN LATIN AMERICA

— Audio-Technica, the leading manufacturer of microphones and headphones, expands distribution base with the appointment of Global Sales Management, Inc. —

NAMM WINTER SESSION, ANAHEIM, CA, January 15, 2004 — Audio-Technica U.S., Inc. has named Global Sales Management, Inc. as its exclusive manufacturer’s representative for the Latin American market. Marc Lee Shannon, Vice President, Sales at Audio-Technica, announced the appointment, which is indicative of the continued growth of the company, due in part to the widespread success of recent product launches.

Under the direction of President Ralph Quintero, Global Sales Management, Inc. offers their expertise as representatives for sales and marketing in the Latin American market to manufacturers specializing in high-tech professional audio, video, and lighting products. Ralph Quintero was born and raised in Miami, Florida and speaks Spanish fluently. Prior to forming Global Sales Management, Inc., Ralph served as the Director of Intercontinental Sales for JBL Professional. With a corporate office centrally located in Miami and satellite offices in Brazil and Argentina, Global Sales Management currently serves the MI, Touring Sound, Sound Contracting/Fixed Installation, Recording, Broadcast, and Cinema markets.

Commenting on the appointment of Global Sales Management, Marc Lee Shannon stated, “I first met Ralph many years ago, when he worked for one of our rep firms in Florida. I was very impressed with his energy, enthusiasm, and strong character. Recently, we were pleased to discover that his new enterprise was available and willing to join in partnership with
Audio-Technica as our new Latin American representative. We feel the appointment of Global Sales Management will have a significant impact on our dealers and end users, as well as ensure the international expansion of A-T for years to come. We’re proud to have Ralph and his team on board.”

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Celebrating over 40 years of audio excellence worldwide, Audio-Technica is a leading innovator in transducer technology, renowned for the design and manufacture of microphones, wireless microphones, headphones, mixers, and electronics for the audio industry.

—For more information on the complete range of Audio-Technica products, contact
Karen Emerson, Audio-Technica U.S., Inc., 1221 Commerce Drive, Stow, OH 44224.
Tel: (330) 686-2600; Fax: (330) 688-3752; Web: www.audio-technica.com

—For further information regarding product availability and pricing in Europe, please contact Denise Turner, marketing, Audio-Technica Ltd., Old Lane, Leeds LS11 8AG England.
Tel: +44 (0) 113 277 1441, Fax: +44 (0) 113 270 4836