PRESS RELEASE
Contact: Neilson/Clyne
Tel: (615) 662-1616
Fax: (615) 662-1636FOR IMMEDIATE RELEASE
AUDIO-TECHNICA OFFERS NEW MIDNIGHT BLUES MB 1k/pack
— A-T’s new Midnight Blues MB 1k/pack provides an affordable miking solution —
NAMM SUMMER SESSION, NASHVILLE, TN, July 23, 2004 — Audio-Technica has put together a complete introductory microphone package at an extremely cost-effective price point. The MB 1k/pack consists of the new Midnight Blues MB 1k Unidirectional Dynamic Vocal Microphone, a specially designed microphone stand, a Quiet-Flex™ microphone stand clamp, and a heavy-duty 20' XLR-type cable.The cornerstone of the MB 1k/pack is the MB 1k Unidirectional Dynamic Vocal Microphone, which is a great introductory performance mic designed for use as a lead, backup, or choral vocal microphone. It features Audio-Technica’s Hi-ENERGY® neodymium magnet structure for maximum output and fast transient response, Magna-Lock™ switch design for silent on/off operation, and a corrosion-resistant gold-plated XLRM-type connector. In addition, the MB 1k has a high-output design with low handling noise due to A-T’s special anti-shock engineering. For dependable and exemplary performance, the MB 1k offers rugged all-metal construction and is specially tuned so that vocals and instruments cut through the mix loud and clear. The MB 1k is confidently backed by Audio-Technica’s exclusive five-year warranty.
The all-inclusive MB 1k/pack also features a durable tripod microphone stand, the AT8470 Quiet-Flex stand clamp and 5/8"-27 to 3/8"-16 threaded adapter, and a heavy-duty 20' XLR-type cable. The entire MB 1k/pack comes in eye-catching, attractive packaging.
“We decided to make a cost-effective, introductory microphone package available based on feedback and requests from dealers and end-users alike,” stated Gary Boss, Marketing Director. “The MB 1k/pack features all the tools to get a musician started — a high-quality Audio-Technica MB 1k Midnight Blues vocal microphone with professional accessories — all with an MSRP of $99.00. It’s an ideal package to help a greater range of performers get acquainted with the reliable quality that has distinguished A-T as the overwhelming choice of industry professionals.”
The Audio-Technica MB 1k/pack will be available late summer 2004.
Photo File: MB_1k_pack.JPG
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Celebrating over 40 years of audio excellence worldwide, Audio-Technica is a leading innovator in transducer technology, renowned for the design and manufacture of microphones, wireless microphones, headphones, mixers, and electronics for the audio industry.
—For more information on the complete range of Audio-Technica products, contact
Karen Emerson, Audio-Technica U.S., Inc., 1221 Commerce Drive, Stow, OH 44224.
Tel: (330) 686-2600; Fax: (330) 688-3752; Web: www.audio-technica.com
—For further information regarding product availability and pricing in Europe,
please contact Denise Turner, marketing, Audio-Technica Ltd., Old Lane, Leeds LS11 8AG England. Tel: +44 (0) 113 277 1441, Fax: +44 (0) 113 270 4836
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