Tel: (615) 662-1616
Fax: (615) 662-1636
FOR IMMEDIATE RELEASE
AUDIO-TECHNICA OFFERS DEALERS NEW CABLE AND
ACCESSORY LINE WITH ATTENTION-GETTING PACKAGING
WINTER NAMM SESSION, ANAHEIM, CA, January 20, 2005 — Audio-Technica
has chosen this Winter NAMM Show to introduce new microphone, guitar
and speaker cables, as well as redesigned packaging for the company’s
Wireless Essentials® and other pro-grade accessories, reflecting
the same bold style as the new microphone, guitar and speaker cables.
The attention-grabbing packaging, designed by A-T’s award winning
graphics department, was specifically created to stand out on the MI
sales floor and act as a silent salesperson, while continuing to provide
dealers with an additional source of revenue capitalizing on the strength
of the legendary Audio-Technica brand.
Two high-quality levels of microphone cables are offered,
Premium and Value.
The Premium Microphone Cables (XLRF-XLRM) are engineered
for maximum signal transfer and minimum loss. Designed for low-impedance
operation, these balanced cables feature heavy-duty construction (24-gauge
stranded copper conductors) and professional Neutrik® connectors.
To protect signal quality, each conductor has an individual spiral shield
inside the molded insulated sheath. A conductive PVC layer inside each
shield dissipates static buildup during flexing. A wide variety of cable
lengths are available ranging from 1.5' to 100'; all Audio-Technica
Premium Microphone Cables come with a limited lifetime warranty.
The A-T Value Microphone Cables are available in two configurations
(XLRF-1/4" and XLRF-XLRM) and are engineered to deliver outstanding
reliable, durable performance. An economical introduction to the Audio-Technica
line of quality cable, the Value Microphone Cables are backed by a 5-year
warranty and come in a wide variety of lengths ranging from 10' to 25'
(XLRF-1/4") and 10' to 50' (XLRF-XLRM).
A Premium Instrument Cable line is also being shown that
is engineered for maximum signal transfer and minimum loss. Featuring
a braided copper shield and conductive PVC inner shield to protect cable
signal quality with 100% coverage, the A-T Premium Instrument Cables
comprise professional high-quality 1/4" connectors with strain
relief, dual jacket design and 24-gauge stranded copper conductors.
A wide variety of cable lengths are available ranging from 1.5' to 30';
a 0.5" length with right angle 1/4" connectors is also offered.
The Premium Instrument Cables come with a limited lifetime warranty.
From leading-edge connectors to heavy gauge copper conductors,
all elements of Audio-Technica Premium Speaker Cables are designed to
provide extraordinarily detailed natural sound reproduction. Four configurations
are available: 1/4"-1/4"; 1/4"-dual Banana plug; Speakon®-1/4";
and Speakon-Speakon. Every Premium Speaker Cable features 14-gauge cable
for maximum signal transfer and minimum loss, with high-quality connectors
to ensure superior signal integrity and outstanding strain relief, durable
PVC jackets, and extra flexibility for ease of use and storage. As do
all Audio-Technica Premium Cables, these Speaker Cables come with a
limited lifetime warranty. The Premium Speaker Cables are available
with cable lengths as follows: 1/4"-1/4", 3' to 50'; 1/4"-dual
Banana plug, 10' to 50'; Speakon-1/4", 5' to 50'; and Speakon-Speakon,
5' to 50'.
Audio-Technica has additionally upgraded its professional
accessories, including Wireless Essentials microphones and cables, with
a stylish, attractive clear plastic clamshell point-of-purchase package
design. Full specifications/features are provided for the microphone
products and complete compatibility charts for accessories. This attention-grabbing
packaging is designed to stand out on the sales floor and provide dealers
a convenient way to display the comprehensive line of A-T accessories.
The Wireless Essentials and accessories with redesigned
packaging, as well as the new cables, will be available in February
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Celebrating over 40 years of audio excellence worldwide,
Audio-Technica is a leading innovator in transducer technology, renowned
for the design and manufacture of microphones, wireless microphones,
headphones, mixers, and electronics for the audio industry.
—For more information on the complete range of Audio-Technica
Karen Emerson, Audio-Technica U.S., Inc., 1221 Commerce Drive, Stow,
Tel: (330) 686-2600; Fax: (330) 688-3752; Web: www.audio-technica.com