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— Audio-Technica has chosen this Winter NAMM Show to introduce new microphone, guitar and speaker cables, as well as redesigned packaging for the company’s Wireless Essentials® and other pro-grade accessories, reflecting the same bold style as the new microphone, guitar and speaker cables. The attention-grabbing packaging, designed by A-T’s award winning graphics department, was specifically created to stand out on the MI sales floor and act as a silent salesperson, while continuing to provide dealers with an additional source of revenue capitalizing on the strength of the legendary Audio-Technica brand.

Two high-quality levels of microphone cables are offered, Premium and Value.

The Premium Microphone Cables (XLRF-XLRM) are engineered for maximum signal transfer and minimum loss. Designed for low-impedance operation, these balanced cables feature heavy-duty construction (24-gauge stranded copper conductors) and professional Neutrik® connectors. To protect signal quality, each conductor has an individual spiral shield inside the molded insulated sheath. A conductive PVC layer inside each shield dissipates static buildup during flexing. A wide variety of cable lengths are available ranging from 1.5' to 100'; all Audio-Technica Premium Microphone Cables come with a limited lifetime warranty.

The A-T Value Microphone Cables are available in two configurations (XLRF-1/4" and XLRF-XLRM) and are engineered to deliver outstanding reliable, durable performance. An economical introduction to the Audio-Technica line of quality cable, the Value Microphone Cables are backed by a 5-year warranty and come in a wide variety of lengths ranging from 10' to 25' (XLRF-1/4") and 10' to 50' (XLRF-XLRM).

A Premium Instrument Cable line is also being shown that is engineered for maximum signal transfer and minimum loss. Featuring a braided copper shield and conductive PVC inner shield to protect cable signal quality with 100% coverage, the A-T Premium Instrument Cables comprise professional high-quality 1/4" connectors with strain relief, dual jacket design and 24-gauge stranded copper conductors. A wide variety of cable lengths are available ranging from 1.5' to 30'; a 0.5" length with right angle 1/4" connectors is also offered. The Premium Instrument Cables come with a limited lifetime warranty.

From leading-edge connectors to heavy gauge copper conductors, all elements of Audio-Technica Premium Speaker Cables are designed to provide extraordinarily detailed natural sound reproduction. Four configurations are available: 1/4"-1/4"; 1/4"-dual Banana plug; Speakon®-1/4"; and Speakon-Speakon. Every Premium Speaker Cable features 14-gauge cable for maximum signal transfer and minimum loss, with high-quality connectors to ensure superior signal integrity and outstanding strain relief, durable PVC jackets, and extra flexibility for ease of use and storage. As do all Audio-Technica Premium Cables, these Speaker Cables come with a limited lifetime warranty. The Premium Speaker Cables are available with cable lengths as follows: 1/4"-1/4", 3' to 50'; 1/4"-dual Banana plug, 10' to 50'; Speakon-1/4", 5' to 50'; and Speakon-Speakon, 5' to 50'.

Audio-Technica has additionally upgraded its professional accessories, including Wireless Essentials microphones and cables, with a stylish, attractive clear plastic clamshell point-of-purchase package design. Full specifications/features are provided for the microphone products and complete compatibility charts for accessories. This attention-grabbing packaging is designed to stand out on the sales floor and provide dealers a convenient way to display the comprehensive line of A-T accessories.

The Wireless Essentials and accessories with redesigned packaging, as well as the new cables, will be available in February 2005.

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Celebrating over 40 years of audio excellence worldwide, Audio-Technica is a leading innovator in transducer technology, renowned for the design and manufacture of microphones, wireless microphones, headphones, mixers, and electronics for the audio industry.

—For more information on the complete range of Audio-Technica products, contact
Karen Emerson, Audio-Technica U.S., Inc., 1221 Commerce Drive, Stow, OH 44224.
Tel: (330) 686-2600; Fax: (330) 688-3752; Web: www.audio-technica.com

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