Tel: (615) 662-1616
Fax: (615) 662-1636
FOR IMMEDIATE RELEASE
AUDIO-TECHNICA LAUNCHES NEW WEBSITE
— Both dealers and end users will benefit from the extensive
intuitive feel of A-T’s redesigned online presence —
INFOCOMM, LAS VEGAS, NV, June 8, 2005 — Leading microphone
Audio-Technica has announced the launch of its new website, www.audio-technica.com.
The site is designed to provide visitors with an intuitive and interactive
resource for the latest information on Audio-Technica’s comprehensive
range of microphones, headphones and audio accessory products. The announcement
was made by Jeff Simcox, Executive Director of Marketing at Audio-Technica,
and reflects A-T’s ongoing commitment to supply end-users and
dealers with the most accurate, up-to-the-minute reports on A-T products,
current events/artist news, specifications, literature, FAQs and U.S.
suggested retail pricing.
The new site serves customers in the Americas and Europe,
with content tailored for four regions: the United States/Canada, Latin
America, Continental Europe and the United Kingdom. The site is offered
in four languages: English, Spanish, French and German, with Portuguese
soon to be added. In addition, the website has also been streamlined
with improved navigation and dropdowns that take visitors to their destination
with fewer clicks.
An extensive upgrade to the product section of the site
now features all A-T microphones (hard-wired and wireless), headphones
and accessories, including a windscreen/mount cross-reference. The product
section allows visitors access to a new, extremely fast and comprehensive
product search function: complete specs and curves on all A-T products;
online product registration; product photos with 300 dpi downloadable
files; searchable product literature in PDF format including spec sheets,
manuals, brochures, etc; PDFs of the latest Audio-Technica advertisements;
as well as U.S. MSRP listings.
One of the site’s most popular and frequently visited
areas offers instructions on how to select, use and get the best performance
out of any wireless microphone system. Furthermore, there are two interactive
online applications for wireless users: "Selecting A-T Frequencies"
(for A-T wireless systems) permits users to enter the zip/postal code
or city name where they will be using the wireless system, and receive
information on which frequencies are compatible with broadcast television
stations operating in that area. The second interactive section, "Checking
Frequency Compatibility," invites users to enter up to 30 frequencies
in order to check for possible intermodulation interference problems
when multiple systems are in use.
Jeff Simcox commented, “Our new site is designed
to give end-users and dealers a convenient source for the most current
information on Audio-Technica products and activities. We’re making
updates on a regular basis and will be announcing more enhancements
as they come online.”
Photo Files: NewWebsite05.JPG
...ends 386 words
Celebrating over 40 years of audio excellence worldwide,
Audio-Technica is a leading innovator in transducer technology, renowned
for the design and manufacture of microphones, wireless microphones,
headphones, mixers, and electronics for the audio industry.
—For more information on the complete range of Audio-Technica
Karen Emerson, Audio-Technica U.S., Inc., 1221 Commerce Drive, Stow,
Tel: (330) 686-2600; Fax: (330) 688-3752; Web: www.audio-technica.com