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FOR IMMEDIATE RELEASE
AUDIO-TECHNICA CONTINUES ITS SUPPORT OF
THE WORLD’S FINEST ATHLETES IN ATHENS 2004
STOW, OH, August 19, 2004 — Audio-Technica microphones
are being used by Athens Olympic Broadcasting S.A. (AOB) in the broadcast
of the 28th Olympic Games August 13-29, 2004, in Athens, Greece. The
Athens 2004 Summer Games feature thousands of athletes from more than
200 countries competing in 28 sports at 38 venues, with media representatives
covering the 16-day event for a worldwide audience of billions. AOB
is the Host Broadcaster for the Athens 2004 Olympic Games, responsible
for producing and distributing audio and video coverage of the Games.
AOB generates an International Signal (IS), which includes all camera,
audio, and graphics generated at each sporting venue, and transmits
it to all radio and television Rights Holding Broadcasters, who adapt
the signal for transmission on their networks. In this way, each nation
may receive unbiased coverage of the event, thereby avoiding any national
favoritism, commercial identification, advertising, or interviews.
The use of Audio-Technica microphones for the broadcast
of the 2004 Olympics marks the continuation of A-T’s Olympic involvement,
which began with the Atlanta Games in 1996 and has included Sydney in
2000 and Salt Lake City in 2002.
“All eyes and ears are on Athens in 2004 for the
Olympic Games, and the demands of the multitude of settings in this
event call for Audio-Technica mics,” comments Michael Edwards,
Audio-Technica Product Manager. “The durability and dependability
of A-T is well known in the industry, and our mics are recognized for
being able to reproduce sound faithfully, with the highest consistency
of reproduction from mic to mic.”
Audio-Technica mics are engineered to meet the challenges
of broadcasting the Olympics and other high-profile sporting events.
A large number of Audio-Technica’s shotgun microphones were selected
for their crisp, intelligible audio reproduction and critical long-distance
pickup. Models chosen for the Olympic venues include the AT4071 and
AT4073, as well as the AT815ST and AT835ST stereo shotguns, both of
which were designed specifically for the Olympics in 2000.
Other microphones supporting the audio setup include the
highly directional AT895 adaptive-array mic, AT841 omni condenser boundary
microphone, MT830 miniature omni condenser lavalier, AT831 miniature
cardioid condenser lavalier, and the new 5 mm AT899 subminiature omni
lavalier. Audio-Technica wireless systems also figure prominently.
...ends 359 words
Celebrating over 40 years of audio excellence worldwide, Audio-Technica
is a leading innovator in transducer technology, renowned for the design
and manufacture of microphones, wireless microphones, headphones, mixers,
and electronics for the audio industry.
—For more information on the complete range of Audio-Technica
Karen Emerson, Audio-Technica U.S., Inc., 1221 Commerce Drive, Stow,
Tel: (330) 686-2600; Fax: (330) 688-3752; Web: www.audio-technica.com