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PRESS RELEASE
Contact: Neilson/Clyne
Tel: (615) 662-1616
Fax: (615) 662-1636

FOR IMMEDIATE RELEASE


AUDIO-TECHNICA MICROPHONES CHOSEN FOR THE
OPENING & CLOSING CEREMONIES IN ATHENS 2004 OLYMPIC GAMES


STOW, OH, August 30, 2004 — Viewed by an audience estimated at four billion, Jack Morton Worldwide’s production of the Athens 2004 Olympic Games Opening and Closing Ceremonies utilized Audio-Technica microphones and wireless systems. The Opening and Closing Ceremonies were held on the evenings of August 13 and August 29, 2004.

Audio-Technica microphones and wireless systems used in the Ceremonies included A-T’s acclaimed Artist Elite® 5000 Series Wireless Systems with AEW-T5400 large-diaphragm handheld transmitters, AEW-T1000 UniPak™ transmitters and AT899cW subminiature lavaliers, along with a selection of Audio-Technica’s premium line of 40 Series condenser microphones.

Commenting on A-T’s continued support of the Olympics, Michael Edwards, Audio-Technica Product Manager, stated, “The Olympics are a tremendous opportunity for our microphones to be put to the test in the most critical of settings. Jack Morton Worldwide’s large-scale and lavish production of the Opening and Closing Ceremonies served as an incredible showcase for the high quality and dependability of our products. Artist Elite Wireless Systems have earned great notice as the leading choice of audio professionals for high-profile broadcast events. As with the athletes competing in the Games, there are no second chances for audio at the Olympics. We’re extremely proud to have been part of this international celebration.”

Photo File: ATHENS2004.JPG
Photo Caption: Audio-Technica microphones were used by Jack Morton Worldwide, producer of the Athens 2004 Olympics Opening and Closing Ceremonies. Shown is the Opening Ceremony on August 13, 2004. Photo by Jean-Philippe Ksiazek/AFP/Getty Images. (This photo is the property of Jean-Philippe Ksiazek/AFP/Getty Images, and may be used by the press only for the purpose of one-time reproduction. Unauthorized use or alteration of this image is strictly prohibited.)


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Celebrating over 40 years of audio excellence worldwide, Audio-Technica is a leading innovator in transducer technology, renowned for the design and manufacture of microphones, wireless microphones, headphones, mixers, and electronics for the audio industry.

—For more information on the complete range of Audio-Technica products, contact
Karen Emerson, Audio-Technica U.S., Inc., 1221 Commerce Drive, Stow, OH 44224.
Tel: (330) 686-2600; Fax: (330) 688-3752; Web: www.audio-technica.com


Copyright ©2004, Neilson/Clyne, Inc.,
All Rights Reserved.