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— Effanel discovers the incredible clarity and rich response of the new Genelec 8050A on three key projects: the season finale of The Apprentice, the lighting of the Rockefeller holiday tree, and the celebration of the release of U2’s new album under the Brooklyn Bridge —

NAMM WINTER SESSION, ANAHEIM, CA, January 20, 2005 — Effanel Music, one of the world’s leading audio remote recording specialists, experienced the new standard in broadcast sound quality by employing recently installed Genelec 8050A monitors in their OSR Mobile Recording Studio for the season finale of the hit reality show The Apprentice. The show, broadcast late in 2004 from Manhattan’s Alice Tully Hall, had dialog mixed for broadcast and recorded for later postproduction utilizing Effanel’s OSR truck. The dialog was mixed by independent engineer Jorge Silva solely through the new Genelec 8050A MDE™ Series Bi-amplified Active Monitors. A second Effanel location recording vehicle, ob/u, used the classic Genelec 1031A monitors for the music mix and recording the house band backing the legendary R&B group the O’Jays.

In addition, the Genelec 8050A monitors were also on hand in the Effanel truck for the release of the long-awaited new album from U2, How to Dismantle an Atomic Bomb, which had its debut at a celebration beneath the Brooklyn Bridge in early December. The same Genelec 8050A monitors were integral to Effanel’s coverage of New York City’s annual holiday tree lighting in Rockefeller Plaza.

“The new Genelec 8050’s are amazing,” comments Joel Singer, Lead Engineer for Effanel Music. “The finale of The Apprentice was a complex audio project, featuring nearly two dozen wireless microphones, including 5 mm lavalier microphones on the contestants and Donald Trump. Our Mixer, Jorge Silva, had experienced issues with other speakers in the past in situations such as this — the top end simply could not be sufficiently smoothed out given the kinds of microphones used and the environment. Prior to the show, we had tried out the new Genelec 8050’s on the U2 album release celebration and then the tree lighting, and every engineer involved commented on how smooth they sounded. When we used them on The Apprentice, we had the same results: great sound throughout the spectrum. With the 8050, Genelec has continued the great tradition they’ve built over the years in designing speakers for broadcast and taken the technology to an entirely new level. The port on the back tremendously improves bass response, the top end is amazingly smooth, and the isolation padding [Iso-Pod™] is well thought out. It’s a brilliant design for remote audio applications and we’re looking forward to adding other speakers from the new line in the future.”

The new Genelec 8000 MDE Series of Bi-amplified Active Monitors is comprised of three models: the 8030A, 8040A, and 8050A. These new models have been designed to replace the 1029A, 1030A, and 1031A, respectively. The 8000 MDE Series takes a new approach to enclosure design, driver technology, and active electronics, with a highly innovative enclosure, featuring rounded edges and gently curved front and sides, and an entirely aluminum MDE design with integrated Advanced Directivity Controlled Waveguide™ (DCW™), yielding large internal volumes and outstanding mechanical strength.

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Genelec, the pioneer in Active Monitoring technology, was founded in 1978 and has concentrated its efforts and resources into the design and manufacturing of active monitoring loudspeakers with unparalleled sonic accuracy. Genelec has been credited with promoting the concept of active monitors, a trend in technology that some manufacturers are just now incorporating into their products. Genelec has a complete line of active main, mid-field, and near-field monitors for application in the postproduction, project studio, broadcast, TV, and CD mastering markets.

Other company and product names may be trademarks of the respective companies with which they are associated.

—For more information on the complete range of Genelec Active Monitoring Systems, contact: Genelec Inc., 7 Tech Circle, Natick, MA 01760.
Tel: (508) 652-0900; Fax: (508) 652-0909;
Web: http://www.genelecusa.com/

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