PRESS RELEASE
Contact: Neilson/Clyne
Tel: (615) 662-1616
Fax: (615) 662-1636

FOR IMMEDIATE RELEASE

POST LOGIC STUDIOS UPGRADES THREE MIX SUITES TO 
SURROUND WITH GENELEC MONITORS

— Studios A, B, and C each feature Genelec surround monitoring as part of a 
facility-wide enhancement for HD broadcast —

NATICK, MA, March 4, 2004 — Post Logic Studios, one of Hollywood’s leading television and theatrical film post-production facilities, has chosen Genelec monitors to outfit the upgrade of its three main audio mixing suites and provide 5.1 surround capability. The first phase of a comprehensive facility upgrade, which is designed to position Post Logic Studios on the leading edge of the high-definition broadcast revolution, is scheduled for completion in spring 2004. Post Logic is already experiencing the benefits of Genelec surround audio, with new monitoring systems installed in Studios A and B late last year, and the facility is looking forward to extending the Genelec surround monitoring upgrade to Studio C in April.

“Bringing our audio to 5.1-capable is part of a long-term, multi-phase plan to keep Post Logic on the cutting edge as we enter the HDTV era,” explains Fred Howard, Post Production Audio Mixer at the renowned facility and mixer for such hit prime-time shows as Fox’s MAD TV and The Jamie Kennedy Experiment on the WB Network. Howard’s mixing suite, Studio A, now has an LCR array consisting of three Genelec 1031A monitors, with Genelec 1030A monitors used for the surrounds, complemented by the acclaimed Genelec 7070A sub. Howard says that while the Genelec monitors sound great, they have added a functional new dimension to his mixing for television. “They allow me to hear things that I might have missed before and that I can now fix to increase the accuracy of the audio,” he remarks. “In that sense, they have very much raised the bar of quality for audio even further. That’s particularly important when you’re working on reality television programs, where you often get less-than-perfect audio elements. The Genelec monitors make a critical difference in catching audio problems, and since those problems will get magnified in 5.1, we now have the ability to monitor much more critically in surround.”

Jamie Ledner, Post Production Audio Mixer based in Studio B at Post Logic, and mixer for shows including Who Wants To Marry My Dad and the MTV Movie Awards, employs an all-1030A Genelec surround system. He explains, “I’ve been using the Genelecs for some time and I really like the 1030A’s sound, so I figured, why switch from something that works?” Ledner’s 7070A sub has proved very useful as the low-frequency response of broadcast increases. “There’s stuff out there that you’d never hear on small speakers that many more people can hear now with better sets,” Ledner comments. “Someone kicking the podium on an awards show was never noticed. Now, it comes across as a giant subharmonic ‘thud.’ The Genelecs make sure I find it before the viewer does.”

Another beneficiary of the Genelec sound at Post Logic Studios is Post Production Audio Mixer Conner Moore, whose broadcast credits include The Bachelorette, Ripley’s Believe It or Not, and Wheel of Fortune. Working in Studio C, Moore has enjoyed using his stereo pair of Genelec 1030A monitors for the past six years. “Going with Genelec when we upgraded was the logical choice,” Moore notes. “I don’t have to train my ears to adjust to a new set of speakers, and the Genelecs have always been the best at translating audio for television, especially music. That’s a major factor behind going 5.1 — there’s going to be a lot more music on television. With the Genelecs, I’ll be able to do it justice in a broadcast environment.”

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Genelec, the pioneer in Active Monitoring technology, was founded in 1978 and has concentrated its efforts and resources into the design and manufacturing of active monitoring loudspeakers with unparalleled sonic accuracy. Genelec has been credited with promoting the concept of active monitors, a trend in technology that some manufacturers are just now incorporating into their products. Genelec has a complete line of active main, mid-field, and near-field monitors for application in the postproduction, project studio, broadcast, TV, and CD mastering markets.

Other company and product names may be trademarks of the respective companies with which they are associated.

—For more information on the complete range of Genelec Active Monitoring Systems, contact: Genelec Inc., 7 Tech Circle, Natick, MA 01760. Tel: (508) 652-0900; Fax: (508) 652-0909; 
Web: http://www.genelecusa.com/.