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MIRROR IMAGE RECORDERS FINDS A PERFECT MATCH FOR NEW MIX ROOM: GENELEC 1031A & 1035B MONITORS & 7070A LSE™ SERIES SUB— Recent equipment upgrades and renovation to facility designed by Fran Manzella
is specified to the requirements of hit R&B/Hip-Hop mixing star Duro,
including Genelec 1031A and 1035B monitors and 7070A sub —
117th AES CONVENTION, SAN FRANCISCO, CA, October 28, 2004 — Mirror Image Recorders recently completed a full renovation of its Studio B, which is now the mix room for long-time client Duro. It was Duro, producer and mixer of hit tracks for artists including Fabolous, who specified Genelec’s dual 15" tri-amp 1035B’s as the primary monitoring system, and Genelec 1031A’s for near-field and surround monitoring. When studio Co-Owners Mike Hogan and Tommy Uzzo heard the results, they realized that the room and Genelec were a match made in audio heaven.“Duro simply loves the Genelecs,” confirms Hogan, whose partner Uzzo has mixed many outstanding records as well, including tracks for Redman, Gloria Estefan, Celine Dion and Erick Sermon. “What amazed us was how incredibly well the 1035’s sounded when we turned them on for the first time in the room. The acoustic signature of the speakers in that studio was practically dead on, requiring very little tweaking. It was a match made in heaven — it was as though those speakers and that room were made for each other. The accuracy that we can now achieve in that room is incredible.” Furthermore, Hogan adds, Duro’s work schedule is virtually non-stop, especially considering he has his own label, Desert Storm Records. “Duro is able to keep up the pace in part because the Genelecs fit the room so well sonically. There’s no listening fatigue.”
That accuracy extends to the implementation of Genelec 1031A monitors and 7070A subwoofer set up to act as both a near-field stereo and a surround array. “This studio is at the cutting edge,” notes Hogan. He points out that this is the first high-end, purpose-built mix room in New York to have the new Digidesign ICON work surface, and that Mirror Image’s other location, on West 42nd Street, carries the legacy of being the original location for both the legendary Chelsea Sound and The Hit Factory. “A studio like this needs to regard every piece of gear as critical, particularly the monitoring. The Genelec speakers are not only what Duro wanted but also perfect for the room’s design and acoustics. A perfect fit.”
Bruce Bartone, Genelec’s National Sales Manager, remarks, “They started with a great room, very tight and quiet. I was impressed with the attention to detail in front wall design and construction, which helps account for how neutral and open the 1035B’s sound. The room as a package is a very powerful mixing environment.”
Photo File: Mirror_Image1.JPG
Photo Caption: Pictured are Genelec National Sales Manager Bruce Bartone (left) and Mirror Image Recorders Co-Owner Mike Hogan.Photo File: Mirror_Image2.JPG
Photo Caption: Pictured are Mirror Image Recorders Co-Owner Mike Hogan (left) and producer/mixer Duro.
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Genelec, the pioneer in Active Monitoring technology, was founded in 1978 and has concentrated its efforts and resources into the design and manufacturing of active monitoring loudspeakers with unparalleled sonic accuracy. Genelec has been credited with promoting the concept of active monitors, a trend in technology that some manufacturers are just now incorporating into their products. Genelec has a complete line of active main, mid-field, and near-field monitors for application in the postproduction, project studio, broadcast, TV, and CD mastering markets.
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with which they are associated.—For more information on the complete range of Genelec Active Monitoring Systems, contact:
Genelec Inc., 7 Tech Circle, Natick, MA 01760. Tel: (508) 652-0900; Fax: (508) 652-0909;
Web: http://www.genelecusa.com/.
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