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OXNARD LOCAL ROLLS OUT A WINNER WITH
GUITAR CENTER PROMOTION— Jose Rodriguez now “Cruisin’ Cali-Style” in a
vintage 1972 Chevy Impala with JBL custom sound system —WESTLAKE VILLAGE, CA, November 11, 2005 — Guitar Center, the leading instrument retailer, has announced Jose Rodriguez as the winner of its “Cruisin’ Cali-Style” promotion. As Rodriguez cruises the streets of Oxnard, CA in his vintage 1972 Chevy Impala with a custom JBL sound system, Guitar Center continues to hook up its customers with the biggest and best promotions, according to Jack Sonni, vice president of marketing communication for Guitar Center.
“We’re excited that Jose won the Cruisin’ Cali-Style promotion,” said Sonni. “Giving him the car of his dreams truly symbolizes what our monthly promotions are all about: hooking up our customers with unsurpassed prizes geared to their lifestyle and interests.”
More than a refurbished classic, the Guitar Center Impala has only 50,000 miles on its original Chevy 350 engine and features chrome Dayton rims and a hydraulic system with eight switches. The pimped out ride also includes white tuck and roll leather seats complete with orange piping, a tangerine pearl customized paint job with sparkle abalone flake on the hardtop, and a banging JBL sound system.
“I never thought a California classic like the Impala would be mine,” said the 27-year-old winner. “I’ve grown up in Southern California my whole life, wishing I had a pimped out ride. Thanks to Guitar Center, I’m able to represent my West Coast style wherever I go.”
About JBL
Headquartered in Northridge, California, JBL Professional is the world’s leading designer, manufacturer, and marketer of professional loudspeakers for recording and broadcast, musician, cinema, touring sound, commercial sound and contracting applications. JBL Professional is part of the Harman International network of professional and consumer audio companies. For complete product and company information, go to the JBL Professional Web site at www.jblpro.com.
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About Guitar Center
Guitar Center is the nation’s leading retailer of guitars, amplifiers, percussion instruments, keyboards, live-sound/DJ and recording equipment. We presently operate 151 Guitar Center stores, with 121 stores in 48 major markets and 30 stores in secondary markets across the U.S. In addition, the Music & Arts division operates 77 retail locations specializing in band instruments for sale and rental, serving thousands of teachers, band directors, college professors and students. Guitar Center is also the largest direct response retailer of musical instruments in the U.S. through our wholly owned subsidiary, Musician’s Friend, Inc., and its catalog and web site, www.musiciansfriend.com. More information on Guitar Center can be found by visiting the Company’s web site at www.guitarcenter.com.The Guitar Center logo is a registered trademark of Guitar Center, Inc. Other brand or product names may be trademarks of the respective companies with which they are associated.
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