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OXNARD LOCAL ROLLS OUT A WINNER
GUITAR CENTER PROMOTION
— Jose Rodriguez now “Cruisin’ Cali-Style”
vintage 1972 Chevy Impala with JBL custom sound system —
WESTLAKE VILLAGE, CA, November 11, 2005 —
Guitar Center, the leading instrument retailer, has announced Jose Rodriguez
as the winner of its “Cruisin’ Cali-Style” promotion.
As Rodriguez cruises the streets of Oxnard, CA in his vintage 1972 Chevy
Impala with a custom JBL sound system, Guitar Center continues to hook
up its customers with the biggest and best promotions, according to
Jack Sonni, vice president of marketing communication for Guitar Center.
“We’re excited that Jose won the Cruisin’
Cali-Style promotion,” said Sonni. “Giving him the car of
his dreams truly symbolizes what our monthly promotions are all about:
hooking up our customers with unsurpassed prizes geared to their lifestyle
More than a refurbished classic, the Guitar Center Impala
has only 50,000 miles on its original Chevy 350 engine and features
chrome Dayton rims and a hydraulic system with eight switches. The pimped
out ride also includes white tuck and roll leather seats complete with
orange piping, a tangerine pearl customized paint job with sparkle abalone
flake on the hardtop, and a banging JBL sound system.
“I never thought a California classic like the Impala
would be mine,” said the 27-year-old winner. “I’ve
grown up in Southern California my whole life, wishing I had a pimped
out ride. Thanks to Guitar Center, I’m able to represent my West
Coast style wherever I go.”
Headquartered in Northridge, California, JBL Professional is the world’s
leading designer, manufacturer, and marketer of professional loudspeakers
for recording and broadcast, musician, cinema, touring sound, commercial
sound and contracting applications. JBL Professional is part of the
Harman International network of professional and consumer audio companies.
For complete product and company information, go to the JBL Professional
Web site at www.jblpro.com.
…ends 279 words
About Guitar Center
Guitar Center is the nation’s leading retailer of guitars, amplifiers,
percussion instruments, keyboards, live-sound/DJ and recording equipment.
We presently operate 151 Guitar Center stores, with 121 stores in 48
major markets and 30 stores in secondary markets across the U.S. In
addition, the Music & Arts division operates 77 retail locations
specializing in band instruments for sale and rental, serving thousands
of teachers, band directors, college professors and students. Guitar
Center is also the largest direct response retailer of musical instruments
in the U.S. through our wholly owned subsidiary, Musician’s Friend,
Inc., and its catalog and web site, www.musiciansfriend.com.
More information on Guitar Center can be found by visiting the Company’s
web site at www.guitarcenter.com.
The Guitar Center logo is a registered trademark of Guitar
Center, Inc. Other brand or product names may be trademarks of the respective
companies with which they are associated.
MEDIA CONTACT: Robert Clyne, Neilson/Clyne at (615) 662-1616