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CEDIA EXPO, INDIANAPOLIS, IN, September 10, 2004 — Genelec Inc., U.S. distributor of Genelec Home Theater Sound Systems, has added four firms to its growing family of manufacturer’s reps. Karen Richardson, Genelec National Sales Manager, made the announcement, indicating these rep appointments are a critical part of implementing the company’s plan for ongoing expansion while ensuring outstanding service and support in all territories.

Audtek Associates of Sayville, New York will take over the Metro New York and New Jersey territories. For Northern California and Northern Nevada, the Jan Tulloch Company of San Anselmo, California has been appointed. LP Sales will now represent Genelec Home Theater Sound Systems in Southern California, Southern Nevada and Arizona. St. Peters Sales Agency will be responsible for the territories of Indiana and Kentucky. The addition of new, dedicated rep firms in these areas underscores Genelec’s commitment to meeting the rising market demand with a network of experienced, reliable representatives.

Karen Richardson remarked, “Genelec has developed a plan for providing our dealers and end users with a level of service and support that echoes the superior quality of our products. We’ve selected extremely qualified manufacturer’s reps that can not only assist us in increasing brand visibility and market penetration, but also build lasting relationships by extending our collaborations with high-end custom install dealers.” Richardson continues, “Audtek Associates, Jan Tulloch Company, LP Sales and St. Peters Sales Agency have a number of key ideologies in common with Genelec. In addition to staying abreast of technological trends, our new reps exhibit uncompromising business standards and agree that a personal, tailored approach is crucial to fulfilling the precise needs of each application. Genelec’s partnership with these respected companies will be instrumental in reaching our long-term objectives, and we’re looking forward to sharing the rewards of a job well done.”

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Genelec, the pioneer in Active Monitoring technology, is celebrating over 25 years of designing and manufacturing active loudspeakers for true and accurate sound reproduction. Genelec is credited with promoting the concept of active transducer technology, which many manufacturers are just now incorporating into their products. Since its inception in 1978, Genelec has concentrated its efforts and resources into creating active monitors with unparalleled sonic integrity. The result is an active Home Theater speaker system that has earned global acclaim for its accurate imaging, extremely high acoustic output from a very small enclosure, and true high-fidelity with low distortion and deep, rich bass.

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with which they are associated.

—For more information on the complete range of Genelec Home Theater Sound Systems, please contact: Genelec Inc., 7 Tech Circle, Natick, MA 01760. Tel: (508) 652-0900;
Fax: (508) 652-0909; Web: www.genelecusa.com.

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